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Free SEO Tools

Start with AEO Goal's free AI visibility scan - no signup, instant results. Plus free guides, calculators, and copy-ready patterns to fix what the scan finds.

Start with the free AI visibility scan

Go to the AEO Goal homepage and type in any domain - yours, a competitor’s, anyone’s. The scan runs in seconds with no signup. It live-fetches the homepage, robots.txt, and llms.txt, checks AI crawler access for 16 user agents (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and more), parses JSON-LD structured data, and scores AEO readiness from 0 to 100 with a ranked list of what to fix first.

That scan is the starting point for everything below. Run it before you spend time or money on SEO or content work, and run it on your competitors too - it is the fastest free head-to-head diagnostic available.

How the free SEO analyzer works: a domain goes in, the scanner live-fetches the homepage, robots.txt, llms.txt, and sitemap, parses crawler access, structured data, metadata, and entity salience, then returns a 0 to 100 score with ranked fixes to ship and re-scan

Free guides with copy-ready output

These pages give you the deliverable directly - no account required:

  • SEO site analyzer: exactly what the free scan checks, how to read every signal, and the decision rules for what to fix first
  • Robots.txt generator: documented behavior of GPTBot, OAI-SearchBot, Google-Extended, ClaudeBot, PerplexityBot, and Bingbot, plus least-privilege patterns to copy - including the train-versus-retrieval opt-out split
  • Schema markup generator: copy-ready JSON-LD for Organization, Article, and FAQPage, with the eligibility caveats that matter
  • Content optimizer: the answer-first, entity clarity, and extractability method for making existing pages quotable by AI answers, with decision rules for optimize versus rewrite versus consolidate
  • Technical SEO audit: the four gates a page must pass, how to prioritize findings by root cause, and what the free scan covers versus a site-wide crawl

Free calculators you run with your own numbers

Two pages walk through calculations step by step using your own Search Console and analytics data - no invented benchmarks:

  • Organic traffic calculator: impressions times CTR at target position, minus current clicks, with an explicit AI answer haircut and instructions for building CTR curves from your own query data
  • SEO ROI calculator: the full ROI formula with every input sourced, a worked example with labeled assumptions, and the three-scenario discipline of funding only what survives the conservative case

What the paid product adds

The free tools give you diagnosis: the scan finds what is technically broken, the guides show how to fix it, and the calculators tell you what the program is worth.

The paid product is the measurement loop that keeps running after you fix things: AI citation tracking across up to nine AI answer engines tells you whether your pages are actually being cited, per prompt and per engine, as a trend over time. Share of model tracking shows whether you are gaining or losing ground against named competitors. Scheduled re-crawls and re-audits catch regressions before they cost you citations. And an agent layer turns every new gap into a concrete fix - a content brief, a schema change, a crawler-access fix - and re-checks it on the next run.

The difference is between knowing what is broken today and knowing whether this month’s work moved the numbers. If you are comparing platforms for that job, best AI SEO tools and pricing are the two pages to read.

The AI citation tracking loop: free scan establishes the baseline, fixes are shipped, AI citation tracking re-checks whether citation rate and share of model improved across all nine answer engines

Guides to the in-app tools

These pages document how each in-app tool works so you know what you are getting before you create an account:

  • Keyword research tool: reading volume, difficulty, intent, and AI answer frequency, and mapping keywords and prompts to one canonical page each
  • Keyword competitor tracker: the three signals to track per topic - your ranking, brand mentions in AI answers, and cited URLs - and how to read a head-to-head
  • Competitor SEO analysis: comparing brands across classic rankings and AI citations, including the scan-versus-scan comparison you can run today
  • Backlink checker: what referring domains, domain rating, and anchors actually measure, and how link authority feeds citation decisions
  • AI blog generator: what the research-first generator produces, how the AEO Quality Score works, and the human review gate every draft passes through

For learning rather than doing, the free AEO and SEO course and the technical SEO checklist are both free and signup-free.

Frequently asked questions

Which of these tools can I use right now without signing up?

The AI visibility scan on the homepage is fully interactive with no signup - it runs on any domain, including your competitors, and returns results in seconds. The robots.txt and schema pages give copy-ready patterns you can use immediately, and the traffic and ROI calculators are models you run with your own Search Console and analytics numbers.

What free SEO tool should a team use first?

The AI visibility scan. It takes a domain and returns a 0 to 100 AEO readiness score with ranked issues in one pass, telling you whether your next hour belongs in technical fixes, structured data, content structure, or AI crawler access. Every other page here maps to one of the issues it surfaces.

What does the paid product add on top of the free tools?

The free scan gives you a one-time technical baseline for one page. The paid product adds continuous AI citation tracking across up to nine AI engines - ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Microsoft Copilot, Grok, Meta AI, and DeepSeek - share of model against named competitors, site-wide crawling, scheduled re-audits, and an agent that turns every detected gap into a concrete fix and re-checks it. It is the difference between knowing where you stand today and knowing whether your work is moving the numbers.

Do free SEO tools guarantee rankings or AI citations?

No tool can guarantee rankings or citations - search engines and AI answer engines control their own behavior. Free diagnostics identify the blockers you can actually fix, so your site is technically eligible to compete. The results depend on execution.

Run your free scan in 60 seconds

Run a free scan to see where you stand across ChatGPT, Claude, Gemini, and Perplexity: which answers cite you, which cite competitors instead, and what to fix first.

Run a free scan